4-Week Tracking: A QUIET PLACE: DAY ONE Pre-Sales Lead Recent Horror IP; Can HORIZON: AN AMERICAN SAGA - CHAPTER 1 Bring Out Gen X and Baby Boomers?

June's Final Frame Offers Counter-Programming Potential via the QUIET PLACE Franchise and Kevin Costner's Latest Western

Despite a poor Memorial Day frame last weekend, June shows potential to amp up box office activity. It'll be capped by two major studio releases anchoring the month's final days before the Independence Day holiday corridor in early July.

Here's how are June 28's two headliners are trending in early models:

A Quiet Place: Day One
Paramount Pictures
June 28, 2024

Key Tracking Factors:

• Pre-sales are in their nascent stages, especially for a genre that typically presents as backloaded even among established franchises. A Quiet Place: Day One's first day of sales, which began on May 30, trended more than 120 percent ahead of Insidious: The Red Door (which earned a $33 million domestic opening weekend in July 2023) and Evil Dead Rises ($24.5 million in April 2023) on their first days in our sample markets. Those two comparison points will likely prove wildly different as we track their paces in the coming weeks, with the back-loaded Insidious growth model not currently expected to maintain the same pace.