4-Week Tracking: BAD BOYS: RIDE OR DIE Pacing for $50M+ Debut in Early Models, THE WATCHERS Hopes to Capture Horror Fans
Will Smith and Martin Lawrence Anchor Early Buzz for the Action Four-quel
Following a brief reprieve from new releases on the weekend after Memorial Day, the first full weekend of June offers up two major studio releases that hope give summer's second quarter a dose of fresh momentum at the box office.
Bad Boys: Ride or Die
Sony & Columbia Pictures
Opening Weekend Range: $50 - 60 million
Key Tracking Factors
Early tracking metrics…
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