5-Week Tracking & Forecasts: IT ENDS WITH US and BORDERLANDS Updates, Early Outlook for Blumhouse’s AFRAID
Our Latest Box Office Updates for Key August Releases
This report also appears on Box Office Theory’s website.
As summer’s final month approaches, below are the latest key updates for upcoming theatrical releases.
Key Tracking Factors & Rationale:
Harold and the Purple Crayon hasn’t generated as much as traction as once expected across pre-sales or social media, largely attributable to the ongoing success of …
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