5-Week Tracking & Forecasts: SMILE 2’s Early Prospects; JOKER: FOLIE À DEUX Reviews & Pre-Sales Impact Expectations
October's Outlook Remains Fluid as the JOKER Sequel's Early Reactions and Pre-Sales Fall Short of Previous Tracking, But Paramount's SMILE Follow-Up Shows Early Potential
This report also appears on Box Office Theory’s website.
This week’s update continues to look forward into September and early October with the following updates and additions.
Key Tracking Factors & Rationale:
Smile 2 is this week’s key addition and, although pre-sales have yet to begin, it’s pre-release social drivers are encouraging. Trailer placement i…
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