Photo Credits: Warner Bros. (”Practical Magic 2”)
Key Tracking Factors & Rationale:
After a week off, and a massive record over-performance by Spider-Man: Brand New Day, several upcoming releases are revised in our short-range modeling. Notably, The End of Oak Street is pacing slightly off from our earlier forecasts, though as an original film it could yet deliver a late surge in the final week before release given how much Spidey and The Odyssey are overshadowing things right now.
Looking outward for our first peak into September, Practical Magic 2 is the marquee addition to our short-range outlook this week.
Early trailer trends have been encouraging across YouTube and other social networks, particularly among millennial women.