Box Office Tracking & Forecasts: SPIDER-MAN: BRAND NEW DAY ($212-228M+) Check-In; Early Outlooks for THE END OF OAK STREET and INSIDIOUS: OUT OF THE FURTHER

As summer season hits its crest with THE ODYSSEY debuting and SPIDER-MAN just weeks away, we take a look at how the remainder of July and core August releases are shaping up.

Jul 17, 2026

∙ Paid

Photo Credits: Sony & Marvel Studios (”Spider-Man: Brand New Day”); Mike Gioulakis & Warner Bros. / Bad Robot (”The End of Oak Street”); Sony (”Insidious: Out of the Further”)

Key Tracking Factors & Rationale:

With $17.6 million from Thursday previews, Christopher Nolan’s The Odyssey is (so far) performing near the mid-to-high end range of our expectations. Check out that full analysis here for current goings-on. Based on early preview results, Friday morning weekend projections remain generally in line with those previous forecasts.
With Spider-Man: Brand New Day now two weeks out and serving as the final mega-event release of summer, tracking continues to indicate immense fan interest in Tom Holland’s fourth solo outing as Peter Parker. Pre-sales remain robust as we begin to approach the stage that will help better determine how front-loaded it may or may not be relative to recent Marvel blockbusters.

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