Box Office Tracking & Forecasts: SPIDER-MAN: BRAND NEW DAY Check-In, Latest Ranges for THE END OF OAK STREET, INSIDIOUS, & More
As THE ODYSSEY enters the first of many expected chase weeks, one of the year's biggest expected openers is just around the corner.
Photo Credits: Sony & Marvel Studios (”Spider-Man: Brand New Day”); Mike Gioulakis & Warner Bros. / Bad Robot (”The End of Oak Street”); Sony (”Insidious: Out of the Further”)
Key Tracking Factors & Rationale:
Short on time for a full analysis this week!
The basics: Spider-Man: Brand New Day remains at a high pre-release tracking clip. There are signals of potential to reach or exceed previous high-end forecast ranges, but we caution that tracking becomes incredibly volatile with super limited sample sizes when discussing potentially historic opening weekends north of $200 million.
New additions to the 5-week outlook include Coyote vs. Acme and The Dog Stars.
5-Week Box Office Tracking & Forecasts
as of 7/23/26
(click or tap image to expand)
All forecasts and tracking ranges are reflective of how the films are trending or expected to trend ahead of release. They are not intended as final forecasts or predictions and are subject to revision at any time based on evolving market conditions and various circumstances factored into our modeling.
You better not be giving me false hope for ‘End of Oak Street’...!
I respect keeping expectations manageable and sensible. I just can't understand the high end being so low. To me, "high end" means, "if everything went right, here's the highest it can go." And that should be $300m+ for opening and much closer to NWH for final total.
Thanks for the continued work, regardless! Always enjoy these!