Box Office Weekend Forecast: MICKEY 17 ($17.5M+) and RULE BREAKERS ($2M+) Debut as Late Winter Moviegoing Blues Linger
Pacing for $2.5 million+ in Thursday domestic previews, will Warner Bros. and Bong Joon-ho's spring tentpole bring a brief lift to another between-seasons (albeit, mostly expected) box office slump?
This report also appears on Box Office Theory’s website.
Last week’s top ten at the box office earned $45.1 million, a sum which marked the lowest since Super Bowl weekend *last year* ($29.1 million), even landing below this year’s big game frame last month ($46.3 million).
Unfortunately, the bar is low and even that $45.1 million tally won’t be exceeded …
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