Pre-Sales Report: Breaking Down FURIOSA: A MAD MAX SAGA's First Day
The Anticipated MAD MAX Prequel from George Miller Will Draw Franchise Fans, But How Do Preliminary Ticket Sales Compare to Recent Action Films?
Just two weeks from release, tickets for Furiosa: A Mad Max Saga went on sale Wednesday, May 8 and the early results are encouraging.
If you’ve been reading our 4-week tracking reports in this newsletter and on BoxOfficeTheory.com, you’re aware that we’ve been forecasting a minimum $40 million domestic debut for Furiosa over the three-day Memorial weekend period later this month.
Day one pre-sales mostly lived up to that projection as we’ve compiled preliminary trends from sample markets across various regions of the country.
Key comparisons are varied for a fan-driven, R-rated action franchise picture since the genre tends to land within the PG-13 realm more often than not. For that and other reasons, we’re looking at a mix of similar films across both ratings.
Here’s how the first day of sales measured up against a select tranche of recent movies:
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