Weekend Forecast: TRANSFORMERS ONE Looks to Usurp BEETLEJUICE BEETLEJUICE’s Third Frame; Will THE SUBSTANCE or NEVER LET GO Stand Out?

Paramount's Legacy IP Revisit the Animation Canvas In Hopes of a Young Male-Driven Autumn Hit

This report also appears on Box Office Theory’s website.

September’s final third rolls out with the debut of Paramount’s latest incarnation of the Transformers franchise, while the Beetlejuice sequel hopes to retain a strong second place showing and two horror releases vie for their target audiences.